The organisers behind Bath’s Christmas Market have revealed all the stats from the most recent event, showing just how successful the market was.
According to the stats:
- More than 400,000 people attended Bath Christmas Market over the 18-day period, the majority being adult groups of UK residents.
- The direct spend at Bath Christmas Market in 2018 was over £7 million.
- The total associated spend in the Market and across the city was over £30 million.
- 27% of visitors are staying rather than visiting for the day – this is a 4% increase since 2017 and an 8% increase since 2014.
As well as cementing itself as a popular attraction in the city over the Christmas period, 2018’s Christmas Market also raised funds for a number of charities throughout the event. One chalet was dedicated to a different local charity per day for the duration of the Market with a total of 18 charities signed up to be involved. Collectively, the market raised more than £10,000.
Many of these charities, which are based locally, such as Mentoring Plus and Bath Food Cycle, see an upsurge in demand of their services over the Christmas period, meaning the extra promotion also helped in the short term with vulnerable people in the city.